The event is live. The action is happening right now. And yet, for many production teams, this is the moment when everything has to wait.
The editor who’ll cut the highlights is in another building. The recording can’t begin its journey to post until someone pulls it, copies it, and hands it off. The client who wants to see how it’s going needs a facility login nobody wants to issue. Every one of those gaps costs you the one thing live content can’t spare: time. And in a world where the same event has to feed a broadcast, a stream, a FAST channel, and a dozen social accounts, often before the final play, the team still waiting on a handoff has already fallen behind.
Your live streaming production workflow doesn’t have to work that way.
A live feed, in front of everyone who needs it
Ci’s live streaming brings your feed into the cloud the instant it goes live, so your team can watch it, log it, clip it, review it, and share it while the event is still unfolding.
To be clear, this isn’t playout or transmission to air. It’s a way to put a live feed in front of everyone who needs it, wherever they are, and turn “the event is happening” into “my team is already working on it.”
Getting a feed in is straightforward. Connect whatever your encoder already speaks: HLS pull, RTMP push, SRT push, and now SRT pull with encrypted passphrase support for secure contribution over any network. Audio comes through broadcast-ready too, with stereo and 5.1 support alongside standard configurations. No new hardware, no bespoke integration. Point your stream at Ci and go.
What that unlocks is less about the connection and more about what your team can finally do the moment the feed is live.
Log and clip the feed live: start post before the whistle
The most expensive minutes in a live streaming production workflow are spent waiting for the recording. With Ci, you don’t wait. Your team can log and clip the feed in real time as it streams, marking moments and pulling selects while the event is still on. Highlights, social cutdowns, and turnaround packages are already in motion before the final play, not queued up after it. By the time the event ends, the first round of clips can already be out the door.
Monitor from anywhere
Your best people don’t have to be in the truck. Anyone with Ci access can pull up the live feed in a browser, scrub back to catch a moment they missed, and jump back to live, whether they’re in a control room, a home office, or a hotel in a different time zone. Distributed production stops being a compromise you tolerate and starts being the plan you design around. The same feed reaches the producer, the loggers, and the editors at once, no matter where the day puts them.
Share the feed, not a login
When a client, a partner, or talent needs eyes on the event, there’s no encoder to pair, no VPN to issue, no separate path to provision. Add the live stream to a MediaBox, and they watch it securely, live, just by opening the link. Nothing to install on their end, nothing to ship. The people who need to see it see it the moment it matters, and your facility access stays locked down where it belongs.
The asset is already home
When the event ends, there’s no scramble to ingest and hand off. The recording is already in your library, being processed into a finished asset ready for review, clipping, and distribution. The handoff that used to eat the hour after every live event simply isn’t there anymore. The work you started during the stream picks up without a seam.
One feed, one library, no copies to chase
Because the feed lands directly in your central Ci library, there’s no separate ingest island to manage and no media to move between systems. The live feed arrives exactly where your archive, your edits, and your distribution already live: one place, one source of truth. For teams trying to consolidate sprawling, multi-location operations into something they can actually reason about, every live event becomes one less copy sitting in one more silo. The financial logic is as clean as the workflow. You’re not paying to store and shuffle the same media across four places when it only ever needed to exist in one.
Built for events, not always-on
A quick note on how it’s designed to run. Ci’s live streaming is built for events, not for operating a 24/7 linear channel. Streams are started and ended for each event, billed by the time they run, and close automatically after 24 hours, so you’re set up for the game, the race, or the broadcast, and then you’re done. It’s a model that matches how a live streaming production workflow actually works: intense, time-boxed, and over when it’s over.
Close the gap
The distance between “it’s happening” and “my team can act on it” used to be measured in handoffs, drives, and hours. Ci collapses it to zero. Your feed goes live, and your people are already watching, clipping, sharing, and shipping from wherever they are into the same library where the rest of your work already lives.
See it on your own workflow. Book a demo to watch a live feed move through Ci from first frame to finished asset — and for the hands-on setup details, take a look at our user guide.
