Sony’s Ci Media Cloud Expands into Cloud-Native Asset Management

Launch of Ci Catalog Enables Seamless and Secure Enterprise Content Management Across the Entire Media Production Lifecycle

PARAMUS — August 11, 2020 — Sony Electronics’ cloud-native professional media management and collaboration platform, Ci, is expanding its feature set to include enterprise asset management. The debut of Ci Catalog enables enterprises to build and securely manage centralized libraries of rich media and make them easily accessible to stakeholders across teams, departments, divisions or companies. With the addition of this new offering, Ci now provides secure content management from production through monetization – all in a single platform.

The new Ci Catalog offering seamlessly integrates with Workspace, Ci’s solution for production and post production workflows with remote acquisition, media processing and collaboration. With the addition of Catalog, Ci provides content owners, studios, production companies, broadcasters, sports leagues, music labels and large corporations with a comprehensive system that supports content management. Using a single solution to manage content across the enterprise saves time and money, reduces security concerns, increases collaboration and offers transparency and visibility into an organization’s most valuable content.

“The release of Catalog is a direct response to feedback we’ve received from some of the world’s largest and most recognizable media companies,” said Theresa Alesso, pro division president, Sony Electronics. “With no upfront costs and no installation required, the days of having to buy and implement several disparate and expensive systems to manage media are over. Ci’s cloud native approach prioritizes accessibility, security, speed and collaboration. The platform’s streamlined, centralized system, intuitive layout and ability to scale are exactly what today’s leading organizations are asking for.”

Ci provides accelerated file transfer, collaboration/review and approval, asset management, transcoding and archive with a single SaaS subscription. The platform enables rapid and secure access to assets from virtually anywhere. In addition, Ci’s REST APIs enable integration with third-party systems and workflows. With no hardware to install, customers can begin leveraging Ci immediately. It also adopts a flexible pay-as-you-go structure that scales with enterprise needs and requires no capital expenses.

Ci Catalog is now available. For more information about the comprehensive Ci Media Cloud platform or to request a demonstration of the new Catalog features, please visit and

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.